Connecting with Customers

Video clips in a sales presentation are powerful. Each visual speeds up the pace of the delivery and adds credibility to your sales message. The key is to use the right sound bites from the right source right on cue. How can one marketing video budget deliver those sound bites with a complete 6 minute knock out sales overview to bat clean up?

The video in the YouTube link is a short story I produced on a recent assignment. The primary goal was to produce a 6 minute long overview of two products working together. The secondary goal was to produce multiple short (10 to 15 seconds long) sound bites that could be used in specific points of a sales presentation.

I spent three days in California with a sales director and regional sales representative visiting two locations for the interview and set up footage. The first day was spent collecting all of the interviews for the project. Later that day I was able to export movie clips with embedded time code for the sales director to log. Having the key points from the interviews as a reference for the story, I was able to move more efficiently in the task of gathering meaningful visuals and natural sound to tell the story. By day 3 I add the footage I needed for the 6 minute video. At the airport, the sales director emailed to me a complete shot list of the requested short soundbites. I was able to turn around a handful of clips for use in a sales presentation the next day.

The next week I produced the 6 minute video and invited the sales director over for a review session. The video was a success and the fast turn around of short soundbites added a sense of relevance and energy to sales presentations before I even had a chance to unpack.

One modest budget, multiple ways to help the team win.