Delivering quality video content to websites or to one of the plethora of mobile device platforms can get messy. But there is a simple way to solve this vexing technological dilemma using nothing more than good ol' cut and paste.
Recently I've been looking to common, reliable delivery options such as
YouTube and
Sorenson360 to simplify the task of reaching audiences with quality video. Leveraging these platforms, a user can easily speed up video deployment and maximize audience exposure without heavy javascript, complicated XML lists, or expensive software modules.
The trick is to use the embed codes provided by these streaming services. Simply select, cut, and paste your video content anywhere HTML is accepted. This process is easy and accessible as the major mobile device platforms offer free YouTube support via a preloaded app.
It's important to consider that YouTube and services such as Sorenson 360 have specific pros and cons. The simplest strategy here is to use YouTube for videos you want everyone to see and share. Think marketing videos or weekly informational programming which have a goal of reaching the largest audience possible (YouTube boasts about 100 million viewers a day). Then, use a service such as Sorenson 360 to deliver high quality monetized media assets to customers; specifically, videos that need to maintain ownership rules or usage agreements.
Each service deploys video content using simple embed codes and each service offer valuable audience viewing data. Both services also deliver quality experiences and flexibility of delivery options. Embed codes also add benefits in today's social media culture. You'll be able to easily saturate social networking websites and valuable information venues with simple cut and paste deployment.
One final venue to consider is iTunes. Delivering video, audio or mixed feeds of content using iTunes is an easy way to reach an audience, specifically iPhone and iPad users. The content must be free unless licensed by Apple, but iTunes is easy to integrate into a website that doesn't yet serve up HTML5 content.
Simple, just the way delivering great video and multimedia should be.
Merry Christmas and a prosperous New Year to all!
